Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Monday, November 23, 2015

5 Ways to Keep Your LinkedIn Up-to-date

Alyssa Bereznak, a writer for, Yahoo Tech, came up with five simple ways to keep your LinkedIn up to date. Bereznak has 10 plus years of professional internet use and has also worked for Vanity Fair.

As professionals, we all know how important LinkedIn is. Please tell me you have a LinkedIn. If not, pause your reading and sign up right MEOW! So many employers take advantage of your online resume. LinkedIn is a place to put all the extra things that you can't necessarily cram onto your paper resume. There are many great features to LinkedIn that a traditional resume does not contain. You can add projects, coursework, volunteer work, your resume, have people write you recommendations, and so on.

ONE

Have a good profile picture that shows who you are.
  • But don't use a selfie
  • No pixalated photographs
  • Don't crop yourself from your friends
  • Keep your assets to yourself
  • Look happy :]
Look at this classy guy. He knows what's up.

TWO

Write a killer summary
  • Use keywords, it makes you pop-up in search results
  • Include:  experience, ambitions, what you want to accomplish
  • Google Search. Your LinkdIn should be within the first three search results
  • Include 40 words that seem substantial
  • Discuss your life passions, interests and goals
EVERYTHING is awesome!

THREE

LinkedIn is your portfolio, add videos and graphics to show off your skills
  • There's a cool button that allows you to add things, like videos, keynote presentations, PDFs of research projects and papers.
  • It's a great opportunity to show-off things you've worked on
  • Doing this is helpful if you're in creative industries where your artistic or design skills are valued
  • Show everyone what your capable of.

FOUR

Are you a good person? Show it!
  • A LinkedIn survey showed 42% of hiring managers said they feel that volunteer work is just as good as your work experience.
  • Talk about the brochure you've designed for your friend's new business, or how many hours you put in at your local dog shelter, or how many kids you've helped by participating in Feed my Starving Children.

FIVE

To get endorsed, you must also endorse.
  • When you have endorsements for certain skills your profile looks more impressive.
  • Show people what you can do. What you're good at.
  • Endorsements are easy, just visit the profile of the lucky human you chose to endorse, and normally there is a handy, dandy button that allows you to endorse that person for multiple things! (Now, hopefully, the favor will be returned!!)

Now that you have the basic skills to beef up your LinkedIn, go out into the world and endorse! Need more tips to keep your LinkedIn up-to-date, these websites are pretty awesome as well. 
  1. LinkedIn Makeover
  2. Improve Your LinkedIn Presence
  3. 12 Resources to Improve

Monday, October 19, 2015

4 Ways to Get Your Company Through A Crisis


Domino's Crisis

April 13, 2009, two Domino's employees recorded themselves while they contaminated their customers food orders with unsanitary acts. The video showed the two employees sticking cheese up their noses before adding it to the customer's sandwich.
crisis, branding, crisis control, prank

Steps To Recovery



Identifying and taking action against culprits

Domino's was able to capture digital images of the two employees from the video and they were able to distribute this image to all their US locations asking for the employees names and location. Domino's contacted the Health Department and police to file charges.


Removing the video

The social media team contacted YouTube and requested the video to be removed because it violated the site's guidelines. YouTube said that they could only pull the video at the video owner's request. The employee was contacted, and permission was given for the video's removal.


Response to the public

Domino's did not go public right away. Anyone who heard about the video saw the original and this encouraged its spread. The pizza joint would respond to the customers who approached the company, and they also communicated with forums that posted the video and were having discussions about the problem. Domino's never said the company did anything wrong, and that this act was something that was done to the company.


Fighting back

Domino's President, Patrick Doyle, posted his own video discussing the issue at hand. He explained calmly and sincerely while venting his anger towards the situation and how "disgusting" this act was. The video was posted to Twitter and Facebook. Watch what he has to say below!




Result

The apology video went viral and within the first three hours the video was posted, the video had over one million views. This stunt did affect Domino's sales, but not affect the company's stock price.

 So, What did Domino's Teach Us?

  1. Have a crisis team in place that will respond quickly to any situation.
  2. Don't let the situation get out of hand.
  3. Honesty is key
  4. Don't let the crisis discontinue business. 
The key to keeping a crisis under control is having a great team to keep the company strong during a time of need!